Marieke de Mooij: List of publications
Books
- Global Marketing and Advertising, Understanding Cultural Paradoxes 2nd edition
2005 - Sage Publications, Inc, USA, UK (269 p) ( Amazon.com )
- Consumer Behavior and Culture. Consequences for Global Marketing and Advertising
2003 - Sage Publications, Inc. USA and UK. (360 p) ( Amazon.com )
- Convergence and Divergence in Consumer Behavior. Consequences for Global Marketing and Advertising
2001 - Doctoral Dissertation Universidad de Navarra. (314 p). ( Samenvatting | Sumario | Summary )
- Global Marketing and Advertising, Understanding Cultural Paradoxes
1998 - Sage Publications, Inc, USA, UK (315 p) ( Amazon.com )
- Wereldmerken. Hoe reclame omgaat met cultuurverschillen
1998 - Samsom/Adfo Specialist Group, The Netherlands (173 p)
- Advertising Worldwide, 2nd edition
1994 - Prentice Hall International, UK (570 p)
- Advertising Worldwide, 1st edition
1991 - with Warren Keegan, Prentice Hall International, UK (440 p)
Chapters in books (last 10 years)
- The Impact of Culture on Advertising
2000 - In: Ingomar Kloss ed., "Advertising Worldwide", Springer.
- Mapping Cultural Values for Global Marketing and Advertising
2000 - In: John Philip Jones, Ed. 2000. "International Advertising; Realities and Myths" Sage Publications Inc.
- Internationalisatie: De Mythe van Globalisering
2000 - Praktijkboek Sales, Samsom Business Media.
- Mapping Cultural Values for Global Marketing and Advertising
1999 - In: Mary Goodyear Ed. "International Marketing Research". ESOMAR Monograph Volume 8.
- Masculinity/Femininity and Consumer Behavior
1998 - In: Geert Hofstede, "Masculinity and Femininity. The Taboo Dimension of National Cultures". Sage Publications
- International Media
1995 - In: John Philip Jones, "Advertising: An Encyclopedia". Garland Publishing, New York City
- Intern/Extern, Het Integreren van Communicatie in Bedrijven, Organisaties en Instellingen
1992 - Kluwer Business Publishers/Kluwer Editorial, the Netherlands.
Chapter 5.3.1.: "Internationalisering van het ondernemen";
Chapter 5.3.2.: "Interculturele communicatie, intern en extern";
Chapter 5.3.3.: "Het internationale merk en internationale marketingcommunicatie";
Chapter 5.3.4.: "Onderzoek voor internationale reclame".
Articles (last 10 years)
- Translating Advertising. Painting the Tip of an Iceberg
2004 - The Translator. Volume 10, Number 2
- Consumer behaviour: convergence and divergence in consumer behaviour: implications for global advertising
2003 - International Journal of Advertising Vol. 22 Number 2
- Convergence and Divergence in Consumer Behavior: Implications for International Retailing
2002 - With Geert Hofstede. Journal of Retailing 78
- Convergence and divergence in consumer behavior
2001 - Admap. October.
- De wereldconsument bestaat niet
2001 - Tijdschrift voor Marketing. Juni.
- Viewpoint: the future is predictable for international marketers: Converging incomes lead to diverging consumer behaviour
2000 - International Marketing Review. Spring 2000, Vol. 17, No. 2
- De wereld globaliseert niet. Inkomens convergeren, maar culturen divergeren
1998 - Tijdschrift voor Marketing. Januari 1998
- Think local, act global
1998 - M&M Europe. January 1998
- Act global, think local
1998 - Tijdschrift voor Marketing. Februari 1998
- De wereld is geen global village
1997 - Nieuwstribune. 30 oktober 1997
- Mapping Cultural Values for Global Marketing and Advertising
1997 - Paper ESOMAR 50th Congress, Edinburgh, 7-10 September, 1997
- Testing knowledge and insight in international advertising: the IAA Diploma in International Advertising
1995 - With David Bottomley. International Journal of Advertising,, Volume 14, Number 1, 1995