Publications available for download
- 2011 - Cross-Cultural Consumer behavior: A Review of Research Findings
With Geert Hofstede. Journal of International Consumer Marketing Vol 23
(.pdf: 12p. 164 KB)
- 2011 - New Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying
With Kendall Goodrich. Journal of International Consumer Marketing Vol 23
(.pdf: 14p. 105 KB)
- 2010 - The Hofstede model. Applications to global branding and advertising
strategy and research
International
Journal of Advertising Vol 29 Number 1
(.pdf:
26p. 255 KB)
- 2004 - Translating Advertising. Painting the Tip of an Iceberg
The Translator. Volume 10, Number 2
(.pdf: 20p, 625 KB)
- 2003 - Consumer behaviour: convergence and divergence in consumer behaviour: implications for global advertising
International Journal of Advertising Vol. 22 Number 2.
(.pdf: 20p, 175 KB)
- 2002 - Convergence and Divergence in Consumer Behavior: Implications for International Retailing
With G. Hofstede. Journal of Retailing 78
(.pdf: 9p, 62 KB)
- 2000 - Viewpoint: the future is predictable for international marketers:Converging incomes lead to diverging consumer behaviour
International Marketing Review. Spring 2000, Vol. 17, No. 2
(.pdf: 11p, 74 KB)