Publications available for download

• Translating Advertising. Painting the Tip of an Iceberg
  - 2004 - The Translator. Volume 10, Number 2 (.pdf: 20p, 625 KB)
• Consumer behaviour: convergence and divergence in consumer behaviour: implications for global advertising
  - 2003 - International Journal of Advertising Vol. 22 Number 2. (.pdf: 20p, 175 KB)
• Convergence and Divergence in Consumer Behavior: Implications for International Retailing
  - 2002 - With G. Hofstede. Journal of Retailing 78 (.pdf: 9p, 62 KB)
• English version of "Convergencia y divergencia en el comportamiento de los consumidores" (Convergence and Divergence in Consumer Behaviour)
  - 2001 - Comunicación y Sociedad, Universidad de Navarra (.pdf: 14p, 136 KB) - Sumario en Español | Summary in English
• Convergence and divergence in consumer behavior
  - 2001 - Admap. October. (.pdf: 4p, 560 KB)
• Viewpoint: the future is predictable for international marketers:Converging incomes lead to diverging consumer behaviour
  - 2000 - International Marketing Review. Spring 2000, Vol. 17, No. 2 (.pdf: 11p, 74 KB)