Publications available for download

 

International Marketing Review Vol 30 no. 3, pp 253-261 (.pdf: 7 p. 75 KB)

 

With Kendall Goodrich. Journal of Marketing Communications. DOI: 10.1080/13527266.2013.797773. (.pdf: 14 p. 158 KB)

 

With Geert Hofstede. Journal of International Consumer Marketing Vol 23(3-4), 246-295 pdf (.pdf: 12p. 164 KB)

 

With Kendall Goodrich. Journal of International Consumer Marketing Vol 23(3-4),181-192 pdf (.pdf: 14p. 105 KB)

 

With Geert Hofstede. International Journal of Advertising  Vol 29 Number 1 pdf (.pdf: 26p. 255 KB)