Publications available for download

• 2011 - Cross-Cultural Consumer behavior: A Review of Research Findings

         With Geert Hofstede. Journal of International Consumer Marketing Vol 23  (.pdf: 12p. 164 KB)

• 2011 - New Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying

         With Kendall Goodrich. Journal of International Consumer Marketing Vol 23  (.pdf: 14p. 105 KB)

• 2010 - The Hofstede model. Applications to global branding and advertising strategy and research

         International Journal of Advertising  Vol 29 Number 1 (.pdf: 26p. 255 KB)

• 2004 - Translating Advertising. Painting the Tip of an Iceberg
  The Translator. Volume 10, Number 2 (.pdf: 20p, 625 KB)

• 2003 - Consumer behaviour: convergence and divergence in consumer behaviour: implications for global advertising
  International Journal of Advertising Vol. 22 Number 2. (.pdf: 20p, 175 KB)

• 2002 - Convergence and Divergence in Consumer Behavior: Implications for International Retailing
  With G. Hofstede. Journal of Retailing 78 (.pdf: 9p, 62 KB)

• 2001 - English version of "Convergencia y divergencia en el comportamiento de los consumidores" (Convergence and Divergence in Consumer Behaviour)
  Comunicación y Sociedad, Universidad de Navarra (.pdf: 14p, 136 KB) - Sumario en Español | Summary in English

• 2001 - Convergence and divergence in consumer behavior
  Admap. October. (.pdf: 4p, 560 KB)

• 2000 - Viewpoint: the future is predictable for international marketers:Converging incomes lead to diverging consumer behaviour
  International Marketing Review. Spring 2000, Vol. 17, No. 2 (.pdf: 11p, 74 KB)