Marieke de Mooij: List of publications

Books

         Sage Publications, UK (451 p)

         Sage Publications, UK (488 p)

          Springer International, Cham, Heidelberg, New York, Dordrecht, London (425 p) (Amazon.com)

          Sage Publications, Inc, USA, UK (400 p) (Amazon.com)

 

Chapters in books (last 20 years)

         In: Hong Cheng, ed. "The Handbook of International Advertising Research". Chichester, UK: Wiley Blackwell

         In: Michael B. Hinner, ed. "Chinese Culture in a Cross-Cultural Comparison". Band 8, Frankfurt am Main, Germany: Peter Lang GmbH

 

Articles (last 20 years)

 

           International Marketing Review, Vol 36.

          International Marketing Review, Vol 34, no 3, pp 444-456

 With Jake Beniflah. Journal of International Consumer Marketing. DOI: 10.1080/08961530.2016.1227758

 International Marketing Review, Vol 32, no 6, pp 646-662

 Journal of Cultural Marketing Strategy, Vol 1, no 1, pp 11-18.

 International Marketing Review Vol 30, no 3, pp 253-261

 With Kendall Goodrich. Journal of Marketing Communications. DOI: 10.1080/13527266.2013.797773.

 With Geert Hofstede. Journal of International Consumer Marketing Vol 23, Number 3-4, pp 181-192 

 With Kendall Goodrich. Journal of International Consumer Marketing Vol 23, Number 3-4, pp 246-295